As the world becomes social, large enterprises are being challenged to come up with new and more efficient ways to stay ahead of social media and get closer to their customers. Many of these companies have become polarized by the volume.
Dr. Steve Andriole, Thomas G. Labrecque Professor at The Villanova School of Business, outlines 10 Things Management Should Know About Social Business Intelligence (SBI).
About this whitepaper
This whitepaper discusses critical issues that large businesses must understand prior to fusing social into every aspect of their business, including:
- All Social Data is Not Created Equal
- Social Data Must Integrate
- Derivative and Predictive Analytics
- Man Versus Machine Classification
- Social Business Intelligence Strategies
Be sure to request this social business intelligence whitepaper to find out more about how social business intelligence can transform your organization.