ListenLogic Co-Founder and Chief Strategy Officer, Mark Langsfeld, will be a featured presenter at Advertising Week DC in Washington, DC on October 1. The theme of the event, “Getting Ready for the Next 10: Seconds, Months, Years” will feature Mark as a panelist on “Predicting the Future with Big Data.” The session is geared toward exploring the use of predictive analytics and social business intelligence to drive advertising and marketing initiatives.
Who: Mark Langsfeld, Chief Strategy Officer, ListenLogic
What: AdWeekDC, Predicting the Future with Big Data
Where: The Globe Theater
1927 Florida Avenue, NW, Washington, DC 20009
Metro: Dupont Circle (Red)
When: Tuesday, October 1, 2013, 3:00 to 4:00 pm ET
Mark is the co-author of Social Business Intelligence: Reducing Risk, Building Brands and Driving Growth with Social Media, the industry’s first executive handbook on leveraging social intelligence to set strategy, guide decisions and drive innovation across the Marketing, Brand, Product and Insight teams.
During the featured AdWeek session he will discuss how ListenLogic’s advanced streaming big data social intelligence platform, which process over one billion operations per second, cuts through the chaos of billions of daily social media posts frm across the entire open social universe to extract precise, actionable insights on shoppers, consumers, influencers, brands, markets and competitors.
For more on the AdWeek event or panel visit here.