Category Archive: Case Studies

ListenLogic CEO Presents to Wharton SEI Center Board

ListenLogic Co-Founder and CEO, Vince Schiavone, recently presented at The Wharton School’s SEI Center for Advanced Studies in Management’s Annual Board Meeting. The executive session, titled ‘Bridging the Silos – Revving Up for the Next Big Thing,’ took place at the Kimmel Center for the Performing Arts and featured a wide array of session on topics ranging from the NFL to political campaigns.

Vince’s featured session, titled ‘Big Data Social Intelligence: Reducing Risk, Building Brands and Driving Growth With Social Media’ focused on how the crossroads of big data and social media is revealing unprecedented valuable insights and opportunities for companies and is becoming instrumental in growing and protecting corporations and their brands.

Participants in the session included executives from organizations like Advanta, Estee Lauder, Hewlett-Packard, The Milken Institute and SEI, among many others.

The Wharton School’s SEI Center for Advanced Studies in Management was founded in 1990 and was designed as the first “think tank” on the future of management education. Previous presenters include Peter Drucker, Kenichi Ohmae, Percy Barnevik, Esther Dyson and John Seely Brown.

-LL-

Brand Protection in the Age of Social Media

ListenLogic Chief Strategy Officer, Mark Langsfeld, recently hosted a focused webinar on the growing social risks and threats facing companies across the Food & Beverage industry. The session, which runs under 30 minutes, was attended by a myriad of leading brands across the food and beverage sectors and discusses an array of topics on social risk, including:

– Product recalls
– Extortion attempts
– Liability claims
– Employee sabotage
– Brandjacking

Mark also reviews how leading providers of food and beverage products are strategically protecting themselves against the growing social dimension of enterprise risk.

The key takeaways of this webinar include helping you to understand the complex social threats facing Food & Beverage companies, reviewing specific food and beverage social crisis cases and the corresponding lessons and providing insight into strategies and best practices for advanced brand protection.

If you’re interested in viewing a replay of the webinar please click the link below.


Webinar Replay: Brand Protection in the Age of Social Media

ListenLogic Featured in Wall Street Journal

ListenLogic’s recently released book Avoiding #FAIL: Mitigating Risk, Managing Threats and Protecting the Corporation in the Age of Social Media has already been featured twice in the Wall Street Journal’s Risk & Compliance Journal. The first feature, entitled “Executive Gaffes, Amplified”, discusses how executive and corporate missteps are getting amplified on a daily basis across social media. The piece features ListenLogic’s Avoiding #FAIL book as a unique, powerful resource for executives to understand the social dimension of enterprise risk to manage and mitigate a growing variety of complex social threats ranging from sabotage and extortion to brandjacking and impersonation.

The Morning Risk Report points to Avoiding #FAIL as a strong example of this growing social corporate risk growing trend in the fact that the book features over 100 case studies of social threats against and missteps by corporations and executives. The cases include companies like Apple, ESPN, Google, LinkedIn, Netflix, McDonald’s, Southwest, Starbucks and Target. Avoiding #FAIL serves as a handbook to help executives and corporations understand the emerging social dimension of enterprise risk and how to effectively detect, track and mitigate these threats.

The Wall Street Journal also wrote a feature entitled “Where Companies Go Wrong With Social Media” and focuses on ListenLogic’s perspective on enterprise social risk and how our advanced social intelligence and threat detection solutions help corporations protect themselves against the myriad of growing social threats. ListenLogic’s CEO, Vince Schiavone, explained to WSJ Editor Nick Elliot, “Most large corporations haven’t evolved their understanding of social media, the amount of damage it can cause and how quickly that can happen.” He went on to explain, “The risk of not properly understanding and monitoring [social media] is increasing every day.”

To get your copy of the Avoiding #FAIL book click here.

-LL-

Writing the Book on Enterprise Social Risk

With the proliferation of social media, a myriad of enterprise social risks and threats are emerging against corporations. Ranging from from employee misconduct and extortion to brandjackings and boycotts these threats can be incredibly complex and damaging ad companies struggle to detect and identify them in real-time to effectively mitigate the havoc they inflict.

To help corporations and executives understand and address the growing social dimension of enterprise risk, a consortium of academic and professional experts in social intelligence and enterprise risk have written Avoiding #FAIL: Mitigating Risk, Managing Threats and Protecting the Corporation in the Age of Social Media (2013, 229 pgs., hardback/ebook, Ascendigm Press).

The book serves as executive guide, exploring enterprise social risk with analysis and insight and features over 100 case studies on brands like Apple, ESPN, General Motors, Google, Johnson & Johnson, LinkedIn, Microsoft, Starbucks, Verizon and United Airlines, to name just a few. The book provides deep learnings and recommendations on how companies can implement advanced enterprise social threat detection to effectively protect and preserve their business.

Read a Book Excerpt and Get Your Copy Here

-LL-

10 Critical Social Risks Threatening Enterprises

The volume and velocity of aggressive threats emerging from social media against corporations is fast and furious. From boycotts and “brandjacking” to liabilities and lawsuits, the risks threatening the enterprise demand immediate detection and response. Here is a review of 10 critical social risks threatening the enterprise that ListenLogic helps protect against every day.