One of the most common questions ListenLogic gets from clients is ‘how are other companies strategically using social business intelligence?’ Given the deep experience ListenLogic has across the food and beverage, media, automotive, consumer packaged goods, pharmaceuticals and entertainment industries, it’s understandable that leading corporations are interested in learning best practices an applications from other leading corporations – and ListenLogic serves as a hub for that knowledge.
In response to this question, we compiled a consortium of academic and professional social business intelligence experts that collaborated to write Social Business Intelligence: Reducing Risk, Building Brands & Driving Growth with Social Media (hardback, 191 pgs, Ascendigm Press, $24.95).
Today, advanced social business intelligence is delivering detailed, actionable insight on shoppers, consumers, markets, influencers, brands and competitors like never before possible. With the exponential growth of commentary across mainstream social networks and niche open-source channels, like blogs and forums, social business intelligence is now a “big data” challenge requiring massive, real-time processing capabilities and concept modeling beyond the limitations of keyword lists and data samples.
This book provides the first comprehensive business guide to unlocking and leveraging social business intelligence across the enterprise. In fact, this book serves as an executive guide exploring social business intelligence with analysis and case studies on leading brands like Apple, BMW, Disney, The Daily Show and Wisk, providing recommendations on how businesses can effectively implement an advanced social intelligence strategy to set strategy, drive innovation and make decisions.
Early reviews for the book include:
“This book is a must read for any business executive or market researcher.”
-Jerry Wind, The Lauder Professor, The Wharton School of the University of Pennsylvania
“The analysis and research in this book provides the practical hows and whys for managers to effectively leverage social business intelligence.”
-David Larcker, James Irvin Miller Professor, Stanford Graduate School of Business
“…this book shows you not only case studies of how social business intelligence can move brand forward, it gives you a framework for doing it yourself.”
-Jason Falls, Founder, Social Media Explorer
We are reserving a select number of complimentary copies for qualified professionals. If you’re interested in receiving a complimentary copy to learn more about strategically implementing social business intelligence for your organization register here. If you’re interested in purchasing copies you can contact us at SBIbook@ListenLogic.com.
Stay tuned to our blog as we feature case studies and analysis from the book in coming weeks.