ListenLogic Co-Founder and CEO, Vince Schiavone, recently presented at The Wharton School’s SEI Center for Advanced Studies in Management’s Annual Board Meeting. The executive session, titled ‘Bridging the Silos – Revving Up for the Next Big Thing,’ took place at the Kimmel Center for the Performing Arts and featured a wide array of session on topics ranging from the NFL to political campaigns.
Vince’s featured session, titled ‘Big Data Social Intelligence: Reducing Risk, Building Brands and Driving Growth With Social Media’ focused on how the crossroads of big data and social media is revealing unprecedented valuable insights and opportunities for companies and is becoming instrumental in growing and protecting corporations and their brands.
Participants in the session included executives from organizations like Advanta, Estee Lauder, Hewlett-Packard, The Milken Institute and SEI, among many others.
The Wharton Schoolâ€™s SEI Center for Advanced Studies in Management was founded in 1990 and was designed as the first â€œthink tankâ€ on the future of management education. Previous presenters include Peter Drucker, Kenichi Ohmae, Percy Barnevik, Esther Dyson and John Seely Brown.
ListenLogic Co-Founder and Chief Strategy Officer, Mark Langsfeld, will be a featured presenter at Advertising Week DC in Washington, DC on October 1. The theme of the event, “Getting Ready for the Next 10: Seconds, Months, Years” will feature Mark as a panelist on “Predicting the Future with Big Data.” The session is geared toward exploring the use of predictive analytics and social business intelligence to drive advertising and marketing initiatives.
Who: Mark Langsfeld, Chief Strategy Officer, ListenLogic What: AdWeekDC, Predicting the Future with Big Data Where: The Globe Theater
1927 Florida Avenue, NW, Washington, DC 20009
Metro: Dupont Circle (Red) When: Tuesday, October 1, 2013, 3:00 to 4:00 pm ET
During the featured AdWeek session he will discuss how ListenLogic’s advanced streaming big data social intelligence platform, which process over one billion operations per second, cuts through the chaos of billions of daily social media posts frm across the entire open social universe to extract precise, actionable insights on shoppers, consumers, influencers, brands, markets and competitors.
ListenLogic will be a featured as an expert in CMSWire‘s “Tweet Jam” session on Twitter entitled “How Marketers Leverage Big Data + Analytics.” The “Tweet Jam” session will explore the importance of Marketers understanding the massive potential value of big data and how advanced social intelligence can be used to set strategy, guide decisions and drive innovation.
What:CMSWire‘s “How Marketers Leverage Big Data + Analytics Tweet Jam” When: Tuesday, September 17th at 10 am PDT/ 1 pm EDT Where: Follow and use hashtag #CXMChat on Twitter Why: Insight into the impact of social intelligence on Marketing, Brand and Insight efforts.
We invite you to participate in the Tweet Jam to share your thoughts, ask questions and gain insight on how big data social intelligence is delivering unprecedented consumer understanding and transforming Marketing for many of the world’s leading brands.
For more information on the CMSWire “Tweet Jam” click here.
ListenLogic’s CEO, Vince Schiavone, and CMO, Mark Harrington (pictured at right, center), both participated in Villanova’s Leadership Conference for Executive MBAs on May 31. The annual conference, focused on executive leadership and strategic learning, is attended by executives from corporations ranging from Boeing, Deloitte and SAP to Merck, Sunoco and the Federal Reserve Bank.
Mark helped kick-off the conference during the “Lessons from the C-Suite” session, serving on “Marketing in the Digital Age” panel. This panel of marketing executives reviewed the strategies, approaches and tactics related to effectively building customer relationships in today’s digital social age. The discussion also focused on the executive challenges and skills necessary to master both the art and science of marketing.
Mark reviewed a variety of topics from his experience in strategic marketing roles with companies ranging from eBay and Citi to Ecount and ListenLogic. He discussed topics like the critical role listening and understanding plays with companies building relationships with consumers. He also reviewed how ListenLogic is pioneering how corporations are transforming their marketing efficacy by personifying their customers and engaging the customer journey through the understanding of millions of daily consumer social conversations.
Vince (pictured at right, left side with Steve Andriole) closed out the day during the “EMBA in Action” session, serving on “The Shark Panel.” This panel focused on the topics of business model development and investments as well as the future direction of successful emerging companies.
The panel was moderated by Dr. Steve Andriole, the Thomas G. Labrecque Professor of Business Technology for Villanova’s School of Business. Steve is also a board member of ListenLogic.
ListenLogic Co-Founder and Chief Strategy Officer Mark Langsfeld recently presented ListenLogic’s advanced social business intelligence solutions at The Pharma Market Research Conference. During his marquee session to myriad of pharamaceutical market researchers and brand managers, he reviewed how big data processing solutions are facilitating deeper, strategic understanding of markets, products, patients, caregivers, health care professionals and competitors by major pharmaceutical and health care companies.
Today nearly 170 million US consumers research their prescriptions online and, according to PwC Health, 90% of 18 to 24 year olds trust medical information they receive on social networks and 80% of this segment share their own health experiences online. As an increasing number of individuals look online and rely on social media to be part of their health decision-making process, health care and pharmaceutical companies are realizing they need to strategically listen and understand the insight this social intelligence provides.
Big Data’s Impact
During his session, Mark provided attendees with a deeper understanding of how advanced streaming big data technology is now delivering enhanced big data management and structure of the social and online conversations being shared by millions and millions of patients, caregivers and health care professionals on a daily basis.
“Having the ability to ask complex questions of the hundreds of millions of daily comments is revolutionizing how health care and pharmaceutical companies understand deep topics like the unmet needs of patients, the decision-making process of caregivers and the overall journey a patient goes through,” he explained.
He also illustrated how ListenLogic Health is pioneering major advancements in this space by providing this sort of insight to 15 of the Top 20 pharmaceutical companies across a wide array of therapeutic areas like diabetes, HIV, oncology, endocrinology, cardiovascular, allergy and asthma, infectious diseases, cosmetics and medical devices. “Our technology and expertise is helping the pharmaceutical industry understand products, markets, patients and competitors like never before, which is driving their strategic decision-making,” he said.
Deeper Consumer Understanding
In the clip below he reviews the in-depth patient personas ListenLogic Health assembles with its advanced social intelligence technology. Pharamaceutical companies are using this sophisticated intelligence extracted from big social data to understand the patients and care-givers on a deeper level, identify unknown and emerging market segments, and guide the overall strategies for their brands. Beyond the pharmaceuticals, companies across a myriad of industries are using this type of deep consumer inspection to identify, understand and consumers more effectively.