ListenLogic CEO Presents to Wharton SEI Center Board

ListenLogic Co-Founder and CEO, Vince Schiavone, recently presented at The Wharton School’s SEI Center for Advanced Studies in Management’s Annual Board Meeting. The executive session, titled ‘Bridging the Silos – Revving Up for the Next Big Thing,’ took place at the Kimmel Center for the Performing Arts and featured a wide array of session on topics ranging from the NFL to political campaigns.

Vince’s featured session, titled ‘Big Data Social Intelligence: Reducing Risk, Building Brands and Driving Growth With Social Media’ focused on how the crossroads of big data and social media is revealing unprecedented valuable insights and opportunities for companies and is becoming instrumental in growing and protecting corporations and their brands.

Participants in the session included executives from organizations like Advanta, Estee Lauder, Hewlett-Packard, The Milken Institute and SEI, among many others.

The Wharton School’s SEI Center for Advanced Studies in Management was founded in 1990 and was designed as the first “think tank” on the future of management education. Previous presenters include Peter Drucker, Kenichi Ohmae, Percy Barnevik, Esther Dyson and John Seely Brown.

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ListenLogic Featured in CMSWire “Tweet Jam”

ListenLogic will be a featured as an expert in CMSWire‘s “Tweet Jam” session on Twitter entitled “How Marketers Leverage Big Data + Analytics.” The “Tweet Jam” session will explore the importance of Marketers understanding the massive potential value of big data and how advanced social intelligence can be used to set strategy, guide decisions and drive innovation.

What: CMSWire‘s “How Marketers Leverage Big Data + Analytics Tweet Jam”
When: Tuesday, September 17th at 10 am PDT/ 1 pm EDT
Where: Follow and use hashtag #CXMChat on Twitter
Why: Insight into the impact of social intelligence on Marketing, Brand and Insight efforts.

We invite you to participate in the Tweet Jam to share your thoughts, ask questions and gain insight on how big data social intelligence is delivering unprecedented consumer understanding and transforming Marketing for many of the world’s leading brands.

For more information on the CMSWire “Tweet Jam” click here.

ListenLogic CEO, CMO Speak at Villanova Leadership Conference

ListenLogic’s CEO, Vince Schiavone, and CMO, Mark Harrington (pictured at right, center), both participated in Villanova’s Leadership Conference for Executive MBAs on May 31. The annual conference, focused on executive leadership and strategic learning, is attended by executives from corporations ranging from Boeing, Deloitte and SAP to Merck, Sunoco and the Federal Reserve Bank.

Mark helped kick-off the conference during the “Lessons from the C-Suite” session, serving on “Marketing in the Digital Age” panel. This panel of marketing executives reviewed the strategies, approaches and tactics related to effectively building customer relationships in today’s digital social age. The discussion also focused on the executive challenges and skills necessary to master both the art and science of marketing.

Mark reviewed a variety of topics from his experience in strategic marketing roles with companies ranging from eBay and Citi to Ecount and ListenLogic. He discussed topics like the critical role listening and understanding plays with companies building relationships with consumers. He also reviewed how ListenLogic is pioneering how corporations are transforming their marketing efficacy by personifying their customers and engaging the customer journey through the understanding of millions of daily consumer social conversations.

Vince (pictured at right, left side with Steve Andriole) closed out the day during the “EMBA in Action” session, serving on “The Shark Panel.” This panel focused on the topics of business model development and investments as well as the future direction of successful emerging companies.

The panel was moderated by Dr. Steve Andriole, the Thomas G. Labrecque Professor of Business Technology for Villanova’s School of Business. Steve is also a board member of ListenLogic.

ListenLogic CEO Presents Social Intelligence’s Growing Impact to MBAs

ListenLogic Co-Founder and CEO, Vince Schiavone, recently presented to MBA students at Villanova University. During the session he presented how big data processing of social media now delivers advanced social intelligence to leading corporations. Aside from providing an overview of the technology platform, he also explained how this intelligence gleaned from millions of online sources and social networks is making an enterprise-wide impact on groups from Marketing, Brand, and Product to Risk, Legal and Corporate Communications.

Vince also explained how delivering insight is an intersection of both art and science on a quantitative and qualitative basis. “The actionability of intelligence largely defines its value,” he explained. “Corporations don’t just want to know what is happening with a market, consumer segment or competitor, they need to know how they should act with the intelligence to benefit their organization.”

Vince gave students a live look-in of ListenLogic’s Social Listening Intelligence Center (pictured) and reviewed how the combination technology and team deliver insight on a multidimensional level most corporations have never seen before.

Vince also illustrated the application of this advanced intelligence with a wide array of case studies spanning some of the largest corporations within the food and beverage, media, automotive, entertainment, financial and technology sectors.

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ListenLogic’s CEO Shares Insight with Wharton’s Advertising 2020 Initiative

The Wharton Future of Advertising Program has undertaken the Advertising 2020 initiative which has “enlisted thought leaders and visionaries from around the world to help us delve into this rich and important concept by answering two provocative questions: What could/should advertising look like in 2020? And what should we do now for this future?”

ListenLogic Co-Founder and CEO Vincent Schiavone was invited to serve as one of Advertising 2020’s thought leaders to share his insight on these two pressing questions. The focus of his piece is on how advertisers can leverage streaming big data hypercomputing today to gain real-time social intelligence on consumers to deliver the right relevant message at the right relevant moment to the right relevant consumer to drive ad efficacy and ultimately ROI.

Here’s a excerpt from Vince’s Advertising 2020 submission, entitled Leveraging the Social Revolution:

Advertisers are facing a revolutionary new normal that, while many may be aware of, very few have the technology, strategy and experience to exploit. This new normal is rooted in ‘always on’ social media networks that serve as real-time, continual channels, delivering contextual, rich intelligence broadcasted by individuals to their friends and often the world. If advertisers are actually listening, able to understand this intelligence and use it in real-time, this becomes a game-changing advantage.

Today, individuals broadcast exactly what they want, exactly when they want it. Continuous contextual data mining and streaming big data predictive analytics are driving the future of advertising with enhanced intelligence and unmatched relevancy. In other words, just right messaging, just in time. This level of immediate insight is the paradigm shift advertisers have been in search of for decades. However, few advertisers have determined how to conceptually leverage this big data challenge and fewer have the technology to take advantage of it.

By leveraging the wealth of real-time social intelligence, advertisers can know more about their consumers than ever before and contextually target them instantly, thus driving measurable ROI.

Know Your Customer

For nearly 20 years, advertisers have attempted to exploit the immediacy of the Internet to enhance campaign efficacy with faster responses and increased measurement. However, despite this speed, advertising has largely remained an exercise in one-dimensional broadcasting with the hope that the right message finds the right individual in the right channel at the right time not unlike print, sponsorship, broadcast and outdoor placements.

Today, social media provides a wealth of intelligence on individual consumers – provided directly from them. This reveals insight into consumer likes, dislikes, needs, wants, hopes, fears, tendencies, desires and even relationships, careers, demographics, income, current and future plans and decisions. Millions of consumers communicate exactly when they are entering a market through their social interactions.

The challenge for advertisers is delivering that right message at the right time by processing this intelligence in order to know the consumer better over time in order to interpret and respond to the consumer in milliseconds.

To read Vince’s submission in its entirety click here.