Listening Report Features ListenLogic

ListenLogic advanced social intelligence solutions are profiled in the most recent Gleansight Benchmark Report on Social Listening. The report compiled by Gleanster Research, reviews “the art and science of social listening” and examines the enabling technologies, analytic capabilities, business processes, organizational resources and corporate cultures they’re putting in place to maximize the value of their investment in this initiative in order to to achieve their objectives and ultimately drive increased shareholder value.

The Gleansight Report points to ListenLogic’s pioneering solutions with comprehensive social media monitoring capabilities¬Ě and provides an overview of the company’s extensive experience delivering advanced social intelligence to leading corporations. The report also features ListenLogic’s unique “approach of combining social media monitoring tools with human filtering.”

The report also highlights ListenLogic for its focus on the pharmaceutical and healthcare space, pointing to its social intelligence product suite tailored to the industry. As the report also states, ListenLogic has been quite successful in carving out a nice around generating insights from patient-to-patient conversations.

More information on the Gleanster Social Listening Report can be found here.

Expert Insight: Social Insight’s Impact on Marketing

Mark Harrington
Chief Marketing Officer

Through engagement with many of the world’s leading brands across a myriad of industries from food to pharmaceuticals, we often get an array of insightful questions about social intelligence and the threats and insights that come from the open social universe. Given this, we’ve tapped some of our experts to periodically provide insight on questions surrounding social risk and social intelligence. Our Chief Marketing Officer, Mark Harrington, oversees ListenLogic’s marketing, content and communication initiatives and is a guest columnist for publications like Social Media Today, Direct Marketing News, Marketing Profs and Business2Community.

With the wide spectrum of insight social intelligence provides to brands here are some recent questions on impact to Marketing:

What’s the most valuable insight social data can provide to Marketers? -Ashley H.

The biggest overall value from social intelligence is probably the fact you can understand the behaviors and preferences of millions of shoppers and consumers without ever asking a question. The ethnographic approach in itself has value just in observing individual behaviors across such a massive population. But I think the question wants a bit more specific of an answer. I think it’s hard to boil it down to just one, but getting very deep into consumer personas and corresponding activity and behavior has incredible value for product positioning, messaging and campaign development. Here is a review of five innovative insights I think provide tremendous actionable value to Marketers.

What do you find is the biggest challenge for Marketers to embrace social insights? – Will K.

First, it’s a new realm, which tends to come with initial hesitation. Second, hearing “social media” and “big data,” which are both often nebulous terms, can be daunting. But once marketers see the tangible, actionable insight that can be extracted from billions of social conversations they get it pretty quickly. When you work with Insight and Research professionals who have been doing this for decades and or have PhDs in the realm and they see insight applied and react by saying, “I never knew this was possible,” it’s eye-opening. I know personally using surveys and focus groups for companies like eBay and Citi, I certainly wish I had access to this type of data for the speed and depth of the intelligence it provides. The impact is impressive, so much so that were even seeing traditional industries moving to adopt it because the insight is so actionable.

If you have a question related to social intelligence or social risk send it

Expert Insight: Tracking the Open Social Universe

Mark Langsfeld
Co-Founder, Chief Strategy Officer

Through engaging with with many of the world’s leading brands across a myriad of industries from food to pharmaceuticals, we often get an array of insightful questions about social intelligence and the threats and insights that come from the open social universe. Given this, we’ve tapped our Co-founder and Chief Strategy Officer, Mark Langsfeld, to periodically provide insight on questions surrounding social risk and social intelligence. Mark oversees ListenLogic’s Business Intelligence Command Center (pictured), the largest and most advanced of its kind in the world.

If you have a question related to social intelligence or social risk send it

As social media continues to grow exponentially, our team is regularly asked about various aspects of the open social universe arise. Here are a few questions of interest on the topic:

Q: With the sheer size of social media, how do you effectively cut through the massive volume of noise? -Sarah S.

A: Social can easily be intimidating to the largest, most sophisticated corporations. You’re talking about billions and billions of discussions from hundreds of millions of posters across tens of millions of social sources, and that is from a single day! This is a common question because many companies are trying to basically retrofit their social monitoring “buzz” tools to find threats from within social media. The problem with this approach is that these tools only see snippets of the open social universe and the keyword methodology they use requires the operator to know exactly what they are looking for, which doesn’t work well when you’re talking about countless types of threats that can present in countless different ways. Your essentially trying to see the next galaxy with a basic telescope, when you need the advanced technology of the Hubble Telescope.

A lot of companies aren’t sure where to start at first. The point you bring up is a critical one; filtering out the irrelevant noise is vital. However, you have to be able to access and process the entire open social universe first. This requires advanced technology related to big data processing and concept modeling to filter out the noise in real-time and classify the resulting relevant information. The challenge many are finding is that keywords deliver massive amounts of noise. Take the BMW X1 as an example – the items pictured to the right is just a sampling of the products named “X1” – a tremendous amount to noise irrelevant to BMW. Many would say “just use the keyword “BMW X1.” Unfortunately, this is not generally how consumers converse on social media. This is why using concept models and a discovery engine is critical filtering out the noise, identifying the intelligence and discovering new and evolving lexicon relevant to the brand.

The bottom line is social is a streaming “big data” problem and brands are realizing they need streaming “big data” solutions to filter out the irrelevant noise and identify the relevant information to discover actionable insight.

Q: Where do most corporate threats come from within social media? -Tina G.

A: There’s really no simple answer to this question. It largely depends on the corporation, threat type, influencers and a variety of other factors. However, even if you know these factors, they’re constantly changing. Social networks are certainly massive in size, but if an activist is trying to organize against your company, they aren’t necessarily going to use this type of forum. Or if your having an individual organize a boycott against your brand they could be doing it through one of 400 million blogs.

Unfortunately, we see threats come from all corners of social media – blogs, social networks, microblogs, forums, boards, open comment sites and many others. And these threats range from lawsuits to boycotts to protests to brandjackings to extortion attempts to employee sabotage to security threats to data breaches…the list goes on and on and is added to regularly.

You can’t pick and choose one or two sources to monitor for social risk because these threats are unpredictable. If they were predictable you could use a simple keyword search tool to find them. The key is for the company to be prepared and have visibility to the entire open social universe in real-time. Achieving this gives the organization and the risk stewards, particularly the frontline folks, a huge advantage in mitigating these threats.

If you have a question related to social intelligence or social risk send it Also, if you’re interested in more insights on social intelligence or social risk get a copy of our books Social Business Intelligence and Avoiding #FAIL.

ListenLogic’s CSO to Present at AdWeek

ListenLogic Co-Founder and Chief Strategy Officer, Mark Langsfeld, will be a featured presenter at Advertising Week DC in Washington, DC on October 1. The theme of the event, “Getting Ready for the Next 10: Seconds, Months, Years” will feature Mark as a panelist on “Predicting the Future with Big Data.” The session is geared toward exploring the use of predictive analytics and social business intelligence to drive advertising and marketing initiatives.

Who: Mark Langsfeld, Chief Strategy Officer, ListenLogic
What: AdWeekDC, Predicting the Future with Big Data
Where: The Globe Theater
1927 Florida Avenue, NW, Washington, DC 20009
Metro: Dupont Circle (Red)
When: Tuesday, October 1, 2013, 3:00 to 4:00 pm ET

Mark is the co-author of Social Business Intelligence: Reducing Risk, Building Brands and Driving Growth with Social Media, the industry’s first executive handbook on leveraging social intelligence to set strategy, guide decisions and drive innovation across the Marketing, Brand, Product and Insight teams.

During the featured AdWeek session he will discuss how ListenLogic’s advanced streaming big data social intelligence platform, which process over one billion operations per second, cuts through the chaos of billions of daily social media posts frm across the entire open social universe to extract precise, actionable insights on shoppers, consumers, influencers, brands, markets and competitors.

For more on the AdWeek event or panel visit here.


ListenLogic Featured in CMSWire “Tweet Jam”

ListenLogic will be a featured as an expert in CMSWire‘s “Tweet Jam” session on Twitter entitled “How Marketers Leverage Big Data + Analytics.” The “Tweet Jam” session will explore the importance of Marketers understanding the massive potential value of big data and how advanced social intelligence can be used to set strategy, guide decisions and drive innovation.

What: CMSWire‘s “How Marketers Leverage Big Data + Analytics Tweet Jam”
When: Tuesday, September 17th at 10 am PDT/ 1 pm EDT
Where: Follow and use hashtag #CXMChat on Twitter
Why: Insight into the impact of social intelligence on Marketing, Brand and Insight efforts.

We invite you to participate in the Tweet Jam to share your thoughts, ask questions and gain insight on how big data social intelligence is delivering unprecedented consumer understanding and transforming Marketing for many of the world’s leading brands.

For more information on the CMSWire “Tweet Jam” click here.