Listening Report Features ListenLogic

ListenLogic advanced social intelligence solutions are profiled in the most recent Gleansight Benchmark Report on Social Listening. The report compiled by Gleanster Research, reviews “the art and science of social listening” and examines the enabling technologies, analytic capabilities, business processes, organizational resources and corporate cultures they’re putting in place to maximize the value of their investment in this initiative in order to to achieve their objectives and ultimately drive increased shareholder value.

The Gleansight Report points to ListenLogic’s pioneering solutions with comprehensive social media monitoring capabilities and provides an overview of the company’s extensive experience delivering advanced social intelligence to leading corporations. The report also features ListenLogic’s unique “approach of combining social media monitoring tools with human filtering.”

The report also highlights ListenLogic for its focus on the pharmaceutical and healthcare space, pointing to its social intelligence product suite tailored to the industry. As the report also states, ListenLogic has been quite successful in carving out a nice around generating insights from patient-to-patient conversations.

More information on the Gleanster Social Listening Report can be found here.

Social Monitoring Report Features ListenLogic

The 2013 Ideya Social Media Monitoring Tools and Services Report was recently released and features a elaborate profile on ListenLogic as a pioneer and leading provider of social intelligence and threat detection. The report also provides a detailed guide to selecting and using social media intelligence tools and services. As the report states:

ListenLogic leverages streaming “big data” processing and highly advanced complex concept modelling with advanced discovery engine, in place of traditional, narrow keyword lists to detect and identify critical intelligence and deliver deep, actionable, real time insight to grow and protect businesses. It collects, filters, and categorizes more data, faster than other systems at one billion streaming classification operations per second (SCOPS), allowing their clients to see the entire relevant open social universe instead of mere samples from keyword tools. It offers custom solutions specifically to deliver real-time threats and insights on its clients’ businesses and provides immediate, actionable understanding of their markets, products, brands, shoppers, consumers, influencers and competitors.

The Ideya Report points to ListenLogic’s specialized solutions in Risk & Reputation Intelligence and Strategic Insight solutions, stating, “ListenLogic delivers immediate, actionable insight for real-time, enterprise-wide response to Risk, Legal, Corporate Communication, Security, Insights, Innovation, Product, Marketing and Brand teams, for an unmatched understanding and response.”

How Viewer Engagement is Impacting Entertainment

ListenLogic EVP Kevin Glacken was recently featured in Smart Data Collective with a guest column entitled ‘Big Social Data Can Unlock the Power of Engaged Viewers’ which reviews how the intersection of television and social media is creating multidimensional value for programs.

We sat down with Kevin to understand more about how advanced social intelligence is impacting the entertainment industry by revealing the power of engaged viewers.

Q: You talk about the value of ‘engaged viewers,’ how do these viewers help save shows that networks would traditionally cut?

A: The sheer number of viewers a show has will always be a measurement of programming value because it conveys good old fashioned reach. However today, with open social media that allows audience members to interact and promote programs, there’s an important quality component aside from the traditional quantity component to measure the value of programming.

Up until even recently shows were getting canceled because of their relative small audience sizes. A few years ago a show like Jericho, which struggled to surpass three million viewers ended up getting slashed. Today, that dynamic has changed and a show such as Community, which draws about the same audience size, gets a longer run simply because the viewers are engaged, giving the show a Top 15 Involved Viewer Rating (IVR). They are discussing and promoting the show, but more importantly revealing a wealth of insight on themselves that delivers incredible value to advertisers – their likes, dislikes, interests, tastes, behaviors. This understanding provides an entirely new dimension of value, which extends the show’s life.

The IVR can actually predict a shows success in many cases better than the traditional Nielson ratings, simply because of the depth of insight, volume of audience and span across demographics that our platform measures. With traditional audience rankings shows like Glee, Sons of Anarchy or The Daily Show would likely not make beyond a season or two. Yet, the social intelligence derived from the “cult” audience delivers incredible value to advertisers.

Q: Do you see entertainment relying more heavily on the engaged viewer to measure a show’s value?

A: There is certainly a segment of the industry embracing this given the clients we deliver solutions for across media, sports and entertainment. Not every media outlet is adopting this approach yet, but the ones that are able to leverage audience insights with IVR to not only drive advertising dollars, but also shape the show’s storyline are delivering powerful, engaging programming. The ability to gain actionable, multidimensional insight on a program is impressive.

3 Ways social media market research can impact your business

Over the past year, social media listening has grown from an engagement tool to market intelligence that is being leveraged by brands worldwide. Still, many marketers often question whether or not listening to their brand or market will provide any real value. Market research is now beginning to leverage social media in a revolutionary way that provides insights and impact across the organization.

Whether your focus is on advertising, marketing, or product innovation, social media can be used to drive your business performance.

1. Marketing Campaign Effectiveness

When it comes to marketing campaigns, knowing as early as possible whether or not your million dollar campaign is resonating with your target consumers is vital. Even the most well-thought out campaigns can quickly under-perform or possibly exceed expectations. Sales data only tells part of the story, as it doesn’t provide the ‘why into the buy’.  Is the campaign contributing to the success?

Social market research allows your company to measure campaign performance from the start, alter course mid-stream if needed, and even compare units sold with online consumer conversations giving you a full view of campaign effectiveness.

2. Purchasing Decisions

Consumer purchasing decision starts with a want or need and typically end with a product sale. The path a consumer takes to get from point A to B is often greatly influenced by their social circle. Often the path to purchase includes consideration of competitive products, feature and benefit evaluation, recommendations from others, reviews and of course price. How do you know which factor is the biggest barrier or driver to purchase your products?

By leverage social media research you can quantify and qualify which step in the path to purchase continuum is stopping consumers dead in their tracks. Does your brand have a bad reputation? Is your product too expensive in the market? Is there a lack of product information readily available? Social market research can provide answers that the marketing team can utilize to generate more sales.

3. Product Innovation

Innovation is a driving force behind many market research departments.  What needs are not currently being met in the marketplace? How can we improve our existing products? Social market research can help answer these questions by listening to not just your products, but your target market.

By listening more broadly you can capture consumer conversations from the world’s largest focus group, social media. Read more on how to use social media market research for product innovation in this previous post.

Find out more about how you can leverage social market research by pre-registering for our next social market research webinar

5 Step Social Media Monitoring Strategy

Social media monitoring is one of the most discussed topics in social media marketing these days, and with good reason. It is still a new industry and there are a lot of different things to look for. If you have a brand or sell products, you NEED to know what people are saying in social media. If you aren’t, you’re leaving your brand in the hands of consumers and one bad experience could turn into a PR nightmare.

So you’re ready to listen, now you need a plan. Of course it’s different for every brand, but this as a general step-by-step guideline for a solid social media monitoring strategy.

Step 1: Determine WHAT you want to listen for

Do you want to listen for just your brand, or do you want to listen for specific products? Should you be listening to what is being said about your competitors? Are you looking to develop leads or compile market research? These are the questions that you need to think about to get a better of idea of what you should be listening to. With so much chatter out there on the web, it’s important to know what you’re looking for before you hit step 2.

Step 2: Start Listening

Now that you know what to listen for, it’s time to start listening. How to listen depends on your needs. Our Resonate platform provides a full-service solution for social media monitoring combining cutting-edge technology with a dedicated industry analyst. We manage social media listening for you.

Step 3: Analyze the Data

Depending on what you’re listening for, you can have 100 mentions a week, or 10,000 mentions a week, either way you’ll need to be able to analyze the data and know what people are really saying and this is where advanced tools are required. In order to analyze social media, you need to know whether mentions are relevant to your brand, whether the sentiment is positive or negative, and what the relative influence level is for each social media posting . While looking at data you’ll see some things that you’ll likely want to respond to, and that takes us to step 4.

Step 4: Get Involved in the Conversation

If people are complaining about your brand there’s no better way to find out how you can help. This is where real-time social media monitoring is important, you can respond on the fly as soon as it happens. If your customer had a bad experience, simply reach out to them and offer to help. A recent study shows that a majority of consumers APPROVE of being responded to by the companies they are talking about. If you don’t already have an established social media presence, this would be a great time to get started. Showing that your company cares about its customers goes a long way.

Step 5: Use the Data to Make Smarter Business Decisions

Social media monitoring isn’t just to see what people are saying about your brand, it’s also to see what people are saying about your competitors. Use social media monitoring as a complete market research tool. Social media is the world’s largest focus group, just start listening. You may learn that people hate your latest product, or they just really loved the old design or packaging. You can use the data in all parts of your organization to improve performance in customer service, marketing, human resources, design & development, etc.

BTW, if you’re still using Google Reader, or RSS feeds to track the mentions of your brand, it’s really time to upgrade. Hopefully these 5 steps will give you something to think about when planning your social media strategy – just remember to adapt accordingly to your brand.