ListenLogic Featured by Deloitte in WSJ

Deloitte recently requested ListenLogic as expert source for their Wall Street Journal feature entitled ‘Strategic Risk: Emerging Technologies and Business Model Disruption.’ The piece focuses on the major disruptions as declared by over 300 executive respondents to Deloitte’s ‘Exploring Strategic Risk’ study.

ListenLogic Co-Founder, Vince Schiavone, is featured in the story, discussing the massive impact of social media on strategic enterprise risk, which executives state as the top technology threat to their businesses in Deloitte’s study.

As Schiavone explains, “As the social, mobile and consumer ages advance and converge, identifying the complex array of threats from the open social universe in real-time has never been more critical or challenging for corporations. The nature of threats is not necessarily new to corporations; however, with social media serving as a catalyst, the speed at which these threats can emerge and develop into crises can result in increased damages to an organization’s revenue and reputation.”

Read the entire piece here.

-LL-

Expert Insight: Understanding Social Intelligence

Mark Langsfeld
Co-Founder, Chief Strategy Officer
ListenLogic

Through engagement with with many of the world’s leading brands across a myriad of industries from food to pharmaceuticals, we often get an array of insightful questions about social intelligence and the threats and insights that come from the open social universe. Given this, we’ve tapped our Co-founder and Chief Strategy Officer, Mark Langsfeld, to periodically provide insight on questions surrounding social risk and social intelligence. Mark oversees ListenLogic’s Business Intelligence Command Center (pictured), the largest and most advanced of its kind in the world.

If you have a question related to social intelligence or social risk send it info@listenlogic.com.

As social media continues to grow exponentially, our team is regularly asked about the fundamentals of social intelligence. Here are a few questions of interest on the topic:

There’s growing talk about “social intelligence,” but what is it exactly? -Anthony G.

Social intelligence is basically advanced, strategic insight derived from the billions of daily discussions across the open social universe. Rather than looking at a specific, predefined keyword list against a small sample of social media like traditional social listening tools do, true social intelligence solutions view the expansive open social universe using concept models to detect known and unknown items and issues, which can be opportunities or threats to the business.

The biggest value of social intelligence is tied closely to the actionability of the insight – can a brand guide their decisions, set their strategy or drive their innovation with the specific intelligence? This is a critical focus for what our team delivers.

What’s the difference between social monitoring and social intelligence? -Michelle F.

Social intelligence goes way beyond first generation social listening tools to deliver actionable, strategic insight to corporations to set strategy, guide decisions and drive innovation. A variety of advancements have driven the evolution of social intelligence. First, streaming supercomputing big data processing allows for a holistic view of the open social universe in place of the narrow samplings social listening tools monitor. Second, complex concept modeling allows for more accurate detection of opportunities and threats, beyond preset traditional keyword lists used by self-service social tools.

Social monitoring is typically a self-service tool used to gauge customer sentiment or “buzz.” The problem with “buzz” is with its accuracy and dependability. The shifting lexicon of consumers makes interpreting sentiment very difficult for simple keyword solutions. The difference between social intelligence and traditional social analytics is that the ability to process billions of daily social discussions allows for the tracking of sentiment to go much deeper on a much more sophisticated level. Instead of simply high-level sentiment displaying whether consumers like a company or brand, social intelligence allows for targeted sentiment around specific features and attributes of a brand, making the intelligence actionable and valuable for marketers.

Do you have some special tips for brands, that wants to improve their social intelligence? Where should they start? -Daniel I.

We get this question a lot from leading brands. At some point many brands realize that their social tools are not delivering accurate, holistic views, and the information they are getting is typically not actionable. The first step is deciding how the brand wants to use the intelligence. Is it to drive sales and revenue? Is it to identify emerging threats? Whatever the objectives, companies that opt to get serious about the social intelligence around their business should look to find a solution with supercomputing capabilities, able to process the billions of daily social conversations being produced. Social is now a big data problem, light years beyond “buzz.” Many brands realize that this type of technology and expertise is not in their core competencies as a business and would require massive investments in technology development and personnel, so finding the right partner for them is critical.

-LL-

ListenLogic Featured in CMSWire “Tweet Jam”

ListenLogic will be a featured as an expert in CMSWire‘s “Tweet Jam” session on Twitter entitled “How Marketers Leverage Big Data + Analytics.” The “Tweet Jam” session will explore the importance of Marketers understanding the massive potential value of big data and how advanced social intelligence can be used to set strategy, guide decisions and drive innovation.

What: CMSWire‘s “How Marketers Leverage Big Data + Analytics Tweet Jam”
When: Tuesday, September 17th at 10 am PDT/ 1 pm EDT
Where: Follow and use hashtag #CXMChat on Twitter
Why: Insight into the impact of social intelligence on Marketing, Brand and Insight efforts.

We invite you to participate in the Tweet Jam to share your thoughts, ask questions and gain insight on how big data social intelligence is delivering unprecedented consumer understanding and transforming Marketing for many of the world’s leading brands.

For more information on the CMSWire “Tweet Jam” click here.

Five “Big Data” Visualizations Every Brand Needs

Advanced social intelligence extracted from deep within the billions of daily discussions across the open social universe is changing the way leading brands understand their markets, set their strategies and make their decisions. As such, Marketing, Brand, Research and Insight teams are gaining powerful unprecedented perspectives through detailed views of their shoppers, consumers, influencers and competitors.

This, in turn, delivers actionable insight into a wide array of consumer triggers ranging from demand moments to decision factors for brands to engage and influence.

Here is a look at five “big data” visualizations pioneering brands are using and every brand needs to strategically grow their business in today’s “Age of the Consumer.”


How Social Business Intelligence Maps the Customer Journey

ListenLogic EVP Kevin Glacken was recently featured in Social Media Today with a guest column entitled ‘Mapping the Customer Journey with Social Intelligence,’ and article that has made incredible waves in marketing, consumer insight and product circles. Additionally, the article trended across four LinkedIn News categories (Marketing, PR, Communications and Strategy) and was shared thousands of times over.

We sat down with Kevin to discuss how corporations are able to effectively map their customers’ journeys with “big data” social intelligence like never before.

LL: Kevin, why do you think this topic has created so much interest among marketers, product managers and insight professionals?

KG: You know, there’s been so much discussion around the customer journey and path-to-purchase, but a lot of it has been theoretical in nature with many brand experts saying how valuable a true customer journey map would be to their brands. What we’re delivering to many of the world’s leading brands right now isn’t theoretical, it’s exactly what they are looking for; the ability to deeply understand the specific demand moments and decision points millions of consumers go through towards a purchase.

We provide detailed analysis, which is actionable and can be influenced by a wide array of factors – messaging, packaging, positioning, education or promotion, among other triggers. I think the specific, tangible application of this is what is getting so many brand experts interested and excited.

LL: What are some of the biggest “ah-ha” moments for brand teams that see this social intelligence for the first time?

KG: First, that it’s possible. We work with a lot of executives in Marketing and Consumer Insights who have been doing it for decades, many of whom have PhDs , and they are amazed that technology now exists to process, filter and classify billions of social discussions and extract intelligence specifically answering their questions and addressing their needs.

Specifically, it’s pretty cool when we identify an entirely new consumer segment that they aren’t focused on or aware of. It’s also great seeing their strategic decisions crystallize based on millions of social discussions. There’s an immediate, huge impact this consumer social insight has on brands and that’s great to be a part of.