ListenLogic is regularly profiled by leading news sources. Our management serves as guest contributors to a variety of media outlets:
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Anexinet Corporation (“Anexinet”) today announced the acquisition of ListenLogic, LLC (“ListenLogic”), a leading provider of unstructured big data analytics, social intelligence, and real-time risk sensing to large enterprises…
Society of Competitive Intelligence Professionals Insight Journal
With billions upon billions of social discussions occurring daily, brands can now not only gain unprecedented insight into the market stance of own brands, but also gain deep understanding of their competitors often more so than the competitors understand themselves.
It’s been a banner year for social media failures, which are widely undiscriminating and damaging to their perpetrators. Social media’s evolving reach is enticing an increasing number of businesses and executives, however, even those who should be savvy with the medium are often getting bruised by lapses in judgment and lack of control.
Yahoo Business Advisor
Mining the attitudes, behaviors, trends and perspectives deep within the billions upon billions of daily social discussions provides unprecedented insight into an organization’s consumers, champions, critics and competitors.
Street Fight Magazine
As the sheer number of review websites, social networks, and message boards increase, consumers are finding more ways to share their opinions online. Business owners are finding new ways to take advantage of the situation, too.
To achieve advance warning of risks and threats, corporations now require social intelligence as the backbone of their crisis management strategy. This is no different than the way military or intelligence organizations operate, knowledge is power and propagates effective response. With the variety of threats and perpetrators immediate detection and deep understanding of these threats is critical.
Yahoo Business Advisor
While most companies are using social media on a tactical marketing level and some are executing shallow reputation monitoring, very few are leveraging the advantages social business intelligence delivers to their boards and senior managers to set strategy.
An increasing number of pharmaceutical and health organizations are also realizing, often through their own experiences of crisis, that a myriad of threats are emerging from social media, squarely targeting their brands. Immediate real-time detection of these growing risks and threats are quickly becoming a crucial component to protecting reputations and revenues.
Social Media Today
As technology has advanced, allowing companies to get broader and deeper into social data, it has facilitated the evolution of sentiment to a dimension of specificity to help brands gain detailed understanding of the specific aspects and features that drive consumer sentiment, demand, decisions and ultimately purchases.
Corporate Compliance Insights
With corporate social media missteps all the rage lately, the risk of social media has largely been trivialized by a focus on overzealous postings by apathetic, under-trained or disgruntled managers of social media. Ultimately, with some basic discipline and checks, these risks are within the control of the enterprise and easily avoided.
The Wall Street Journal
Our social intelligence report, commissioned by The Wall Street Journal, on Chobani’s mold crisis, reveals a series of critical enterprise social risk lessons from several social missteps by the yogurt provider.
As the threats emerging from social media expand in type, frequency and complexity, the proverbial heads of many corporations are spinning as nearly every office across the C-suite experiences serious repercussions from these growing risks. To take on social risk head on, corporations need not just an owner, but also a single-point champion.
American Express Open Forum
Our CSO, Mark Langsfeld shares his perspective on Business Insider firing their CTO for offensive tweets and why corporations need to take enterprise social risk protection seriously.
There are a number of ways that companies can fail at social media, often because social media strategies are not vetted by general counsel or other high-level decision makers. Many of the biggest social media gaffes of recent vintage are outlined in a new book by social media monitoring company ListenLogic.
Companies now have an invaluable, perpetual resource available to them within the big data of social media, which is made up of billions of daily comments by hundreds of millions of consumers across tens of millions of sources spanning the open social universe.
Wall Street Journal
Wall Street Journal’s Morning Risk Report cites ListenLogic’s Avoiding #FAIL book as impressive resource for executives to understand the social dimension of enterprise risk with over 100 social threat case studies with brands like Apple, ESPN, Google, LinkedIn, Starbucks, Southwest, Target and Yahoo.
Social Business News
Just as there are different levels of listening to human conversations, listening to social media discussions has a wide array of levels that deliver dramatically different results. These different levels offer different levels of insight, challenges and value to the organization. The strategic value and timeliness of the intelligence, and more importantly, the actionability of it to set strategy, make decisions and drive innovation largely determine this value.
Social Media Today
Our CMO, Mark Harrington lays out why executives need to focus on understanding the insights and threats from social media, not on whether they should be posting and tweeting on social media.
Health and pharmaceutical companies are now beginning to dramatically enhance the treatments and care they deliver to patients by understanding their decisions, concerns, fears, attitudes, behaviors, actions and challenges – through analysis of millions of daily patient conversations via open online channels and social networks.
Direct Marketing News
Marketing teams no longer have the luxury to consider their digital and social campaigns as a supplement to traditional mass marketing. Rather, given the shift of consumers to mobile technology and social engagement, marketers now need to lead with digital and drive with deep social intelligence.
Today the next generation of social listening has evolved into social intelligence through the use of advanced big data processing and complex concept modeling to deliver deep, powerful, and most importantly, actionable, views of markets, brands, shoppers, consumers and competitors.
June 25, 2013 – ListenLogic’s Chief Strategy Officer, Mark Langsfeld, talks about the ins and outs of social intelligence, the limitations of “buzz” and advantages it provides to leading corporations in this interview with the International Journal Of Competitive Intelligence and Business Strategy.
June 24, 2013 – In the Internet era, when a company screws up it may face backlash by millions of people around the world. Stephen Andriole, professor at Villanova School of Business, and his co-authors at ListenLogic, a social media monitoring and research company, looked at 100 of the worst cases in their upcoming book Avoiding #FAIL.
June 20, 2013 – The impact of this emerging digital ethnography market research methodology provides Marketing, Product and Brand a window into the specific interests, needs, attitudes and actions of shoppers and consumers to deliver greater value and develop stronger relationships.
May 25, 2013 – ListenLogic CSO, Mark Langsfeld, is featured in this piece discussing how advanced social intelligence is transforming the pharmaceutical industry and their ability to understand patient needs to innovate and enhance the care delivered to them.
May 22, 2013 – Today, major corporations across a wide array of industries like food and beverage, media, consumer packaged goods and pharmaceuticals are using advanced social threat detection to identify a wide variety of daily threats to their operations and organizations in real-time.
Yahoo Business Advisor
April 2, 2013 – ListenLogic’s CSO Mark Langsfeld explains in this HealthWorks feature article how advanced social intelligence is unlocking true patient understanding for pharmaceutical companies to deliver better patient care.
March 5, 2013 – Co-Founder and Chief Strategy Officer, Mark Langsfeld, is featured in this HealthWorks exclusive reviewing how the advanced social intelligence ListenLogic delivers to health and pharmaceutical companies is providing deeper patient understanding that enhances healthcare delivery.
February 5, 2013 – ListenLogic Co-Founder and Chief Strategy Officer, Mark Langsfeld, recently presented ListenLogic’s advanced social business intelligence solutions at The Pharma Market Research Conference.
Chain Store Age
In a new study, A.T. Kearney and ListenLogic have looked at the impact of social media on retail customer service. Our results suggest that most businesses have a long way to go before they can even understand their current social media presence â€” let alone understand how to use that information.