Social Media Speaks Out

Advances in the components of computing have enabled massive social media sites and application tools like Facebook and Google. It is the scale of these platforms that makes social networking interesting and economically viable, politically potent, and of great interest to businesses. As Cutter Fellow Steve Andriole and Cutter Senior Consultant Vincent Schiavone point out in their leadoff piece on social media, this new form of computing is powerful because of its massive reach and its massive volume of data and interactions. With social media now so globally pervasive, the authors pose a simple question: why wouldn’t a company invest in social media, especially in the analytics of social media? They deftly delve into the critical elements of a social media strategy, how companies ought to take advantage of this technology, and how the future of social media may unfold. Here in 2012, any company that thinks social media is a passing fancy or isn’t relevant to them simply hasn’t been paying attention.

Want to improve your social media reputation? Better learn to understand it first

In a new study, A.T. Kearney and ListenLogic have looked at the impact of social media on retail customer service. Our results suggest that most businesses have a long way to go before they can even understand their current social media presence — let alone understand how to use that information.

100 Occupy Wall Street Protesters Arrested

New York City activists, angry at having been evicted from their encampment, began a “Day of Action” Thursday in an attempt to disrupt the New York Stock Exchange and transit in the city. Police arrested about 100 Occupy Wall Street protesters by mid-day for actions like obstructing traffic and resisting arrests, officials say.

‘Occupy’ Movement Threat Level Elevated to ‘High’ for November 5th Weekend

PHILADELPHIA, Nov. 4, 2011 /PRNewswire via COMTEX/ — The ListenLogic Social Listening Intelligence Center (SLIC) today elevated the ‘Occupy’ threat advisory level for large U.S. corporations to “High” for the upcoming November 5th weekend. Ongoing ListenLogic analysis of several million online posts has identified a significant increase in support for key Occupy events during the November 5th weekend, as well as increases in:

Occupy Wall Street: Darker Side Emerges

What’s not to like about Occupy Wall Street? Plenty, say the movement’s critics. They accuse Occupiers of everything from poor hygiene to making threats of physical violence against corporate executives. They warn that the movement may be trying to foment a bank run and cyber-hack the New York Stock Exchange or some other bulwark of the establishment.

HuffingtonPost Tech – I Spy Occupy

The threat level in the United States has been raised to yellow, but this time it’s not the Department of Homeland Security raising the alarm. It’s a private initiative that is monitoring the Occupy Wall Street demonstrations on behalf of corporations — called The Occupy Movement Corporate Threat Advisory.
A fusion of public relations vigilance, the latest search technology, and a dose of old-fashioned paranoia, the advisory is the creation of a private social media monitoring company called ListenLogic, that counts Fortune 500 companies and banks among its clients. According to its Occupy Threat Center, the company’s “Social Listening Intelligence Center (SLIC) is actively following Occupy in open social media and has issued a threat advisory to large U.S. corporations. The Threat Center is a comprehensive resource for up-to-date information on the movement.”

‘Occupy’ Movement Extends Beyond Wall Street

The ListenLogic Social Listening Intelligence Center (SLIC) today issued a threat advisory to large US corporations after identifying the heightened potential for violence and/or malicious cyber attacks.

CRM Magazine – Post While You Shop or Eat

Whether it’s shopping at an electronics retailer or eating at a fast food restaurant, more consumers are posting their opinions via mobile devices while they shop.

InformationWeek – ListenLogic Offers Social CRM for Large Enterprises

For large enterprises tapping into the overwhelming flood of social chatter, ListenLogic claims its new Social CRM offering will deliver a filtered stream of the best sales leads and most important cases for customer service.

MediaPost – Users Post Social Media Comments When Shopping

One-quarter of customers share their experience in online conversations from smartphones while in the physical store, according to a recent study from ListenLogic. It analyzed thousands of mentions of retailers and restaurants for 10 national brands.

CMO.com – Tip of the Social Data Iceberg

Now that’s the spirit: During a six-week period this past holiday season, a single emailed Christmas gift guide promotion from Kirkland’s Inc. doubled recipients’ dollars per transaction over average performance in its 300 stores across 29 states. That added $8.7 million in incremental sales and $4.6 in incremental margin, while capturing 330,000 new email addresses–gold for the retailer, which stopped conventional direct mail. So what made the campaign such a winner for the Nashville-based home décor retail chain?

Food & Beverage Packaging – Packaging & Social Market Research

There’s no doubt that social media plays an important role as a tool for brand owners. It can also serve as two-way influencer: look at what happened to SunChips after the crinkly bags were panned widely and harshly at blogs and elsewhere in cyberspace as too loud. The negative online “chatter” contributed to Frito-Lay’s all but removing the environmentally friendly bags, made of 100% polylactic acid (PLA) from the market.

Quirk’s – The ‘Why’ Behind the Buy

Black Friday and Cyber Monday are over, officially kicking off the holiday shopping season. As many consumers scoured lots for parking spaces, waited in inconceivably long lines and clamored for the last X at the lowest price ever offered, onlookers – and perhaps even some shoppers – may have wondered: Why do we Americans put ourselves through the chaos year after year?