ListenLogic News
ListenLogic’s solutions and expertise in advanced social intelligence, strategic market inspection and real-time threat detection are regularly featured in leading publications. In fact, many of our executives serve as guest expert contributors to a variety of media outlets. ListenLogic has been featured by news outlets like:
Enterprise Social Risk Demands Advanced Strategic Protection
Business2Community
May 22, 2013 – Today, major corporations across a wide array of industries like food and beverage, media, consumer packaged goods and pharmaceuticals are using advanced social threat detection to identify a wide variety of daily threats to their operations and organizations in real-time.
Are Surveys Obsolete?
Business2Community
May 13, 2013 – With the multidimensional insights social business intelligence is delivering brands coupled with the bias and limitations of traditional surveying, ListenLogic CMO Mark Harrington asks if surveying still delivers value to businesses in today’s social age.
Big Social Data Can Unlock the Power of Engaged Viewers
Smart Data Collective
May 7, 2013 – One of the most powerful aspects of social media and the social business intelligence it enables are the derivative properties of the massive social conversations taking place every day. This has dramatically increased the value of entertainment consumers given the deep ‘big data’ social intelligence gained on them and the ability to intelligentlyengage with them based on their interests and activities.
Five Reasons Corporations Need Advanced Social Intelligence
Yahoo! Business Advisor
May 4, 2013 – It’s never been more critical for companies to listen to the countless individuals and groups consistently broadcasting about their business, solutions, service, employees, decisions and brand across open social channels.
Five Ways That Advanced Social Intelligence Helps Marketers
MarketingProfs
April 26, 2013 – Advanced social intelligence has a wide array of powerful marketing and product applications strategically driving innovation and decision-making. The true resulting power comes from the unsolicited—and unbiased—insight that can be acquired across billions of comments from millions of consumers on million of open online sources.
Driving Innovation with Advanced Social Intelligence
Social Business News
April 26, 2013 – The views many professionals have on social media are one-dimensional, seeing it as a broadcast tool to shout out messaging and promotions. While there is certainly value in this approach, it only addresses a portion of the strategic impact social media can have on your company’s innovation.
How Corporations Can Protect Themselves Against Social Threats
USA Today
April 24, 2013 – $160 billion of dollar was erased from the market in mere seconds yesterday because the AP Twitter account was hacked and used to send false story of White House attack. In this guest commentary, Vince Schiavone, co-founder and CEO of ListenLogic, offers some best practice tips.
Personifying Consumers Through Millions of Social Conversations
Social Media Today
April 23, 2013 – With the massive volume of consumer commentary through billions of daily posts across social networks and open-source channels, accurate, actionable consumer personas can now be constructed based on the actual self-identified comments of the consumers themselves.
Writing the Book on Social Business Intelligence
Business2Community
April 22, 2013 – An introduction to our hardback book Social Business Intelligence: Reducing Risk, Managing Brands & Driving Growth with Social Media on Business2Community, which reviews the publication scope and robust analysis and case studies.
How Your Competition is Getting Ready to Eat Your Lunch
Business2Community
April 19, 2013 – Our CMO Mark Harrington wrote this feature for Business2Community on how smart corporations are receiving unprecedented levels of insight from advanced social intelligence to drive innovation, mitigate risk, measure efficacy and understand competitors like never before while companies who aren’t engaging it risk falling way behind.
The Enterprise-Wide Advantage of Advanced Social Intelligence
Social Media Today
April 13, 2013 – Feature on how advanced social intelligence is strategically impacting teams across the enterprise, from Marketing and Product to Corporate Communications and Risk to Insights and Innovation.
How Smart Brands Are Succeeding in the ‘Age of the Consumer’
Business2Community
April 9, 2013 – Feature piece in Business2Community on how ListenLogic’s advanced social intelligence is helping leading brands to succeed in the ‘Age of the Consumer’ by leveraging unprecedented consumer insight to drive innovation and set strategy.
Unlocking True Patient Understanding
HealthWorks Collective
April 2, 2013 – ListenLogic’s CSO Mark Langsfeld explains in this HealthWorks feature article how advanced social intelligence is unlocking true patient understanding for pharmaceutical companies to deliver better patient care.
Beyond “Buzz”: Five Key Social Business Intelligence Considerations
Social Media Today
March 22, 2013 – This piece by our CMO, Mark Harrington, in Social Media Today reviews five key considerations many leading corporations are focusing on when selecting their social business intelligence solution to go way beyond simple “buzz.”
Five Social Business Intelligence Myths Holding Businesses Back
Social Media Today
March 13, 2013 – Executive Vice President, Kevin Glacken, is featured in Social Media Today, reviewing social business intelligence myths holding many companies back and how ListenLogic is dispelling these myths with advanced technology, methodology and expertise.
How Advanced Social Intelligence is Transforming Healthcare
HealthWorks Collective
March 5, 2013 – Co-Founder and Chief Strategy Officer, Mark Langsfeld, is featured in this HealthWorks exclusive reviewing how the advanced social intelligence ListenLogic delivers to health and pharmaceutical companies is providing deeper patient understanding that enhances healthcare delivery.
ListenLogic’s Platform Smashes Big Data’s Billion SCOPS Barrier
Virtual Strategy Magazine
February 28, 2013 – AKUDA LABS’ revolutionary streaming big data platform, which powers ListenLogic’s advanced social intelligence solutions breaks big data’s one billion Streaming Classification Operations Per Second (SCOPS) barrier.
Big Data Social Intelligence: Five Reasons Corporations Need It
Smart Data Collective
February 25, 2013 – Featured article in Smart Data Collective from ListenLogic’s CMO, Mark Harrington on how companies need to become more sophisticated and vigilant in their listening and understanding of social networks and how they can harm or help their business.
Surpassing Surveys with Social Insight
Social Media Today
February 24, 2013 – ListenLogic CMO, Mark Harrington, wrote this piece for Social Media Today on how the bias of surveys makes them an obsolete decision-making tool. With countless consumers broadcasting their likes, dislikes and experiences with your business, products, services and even competitors, Marketers have a wealth of unbiased insight available.
ListenLogic CEO Participates in Wharton Advertising 2020 Initiative
ListenLogic
February 19, 2013 – ListenLogic Co-Founder and CEO, Vincent Schiavone, was invited to serve as a thought leader for Wharton’s Advertising 2020 initiative to share his insight on how advertisers can leverage streaming big data hypercomputing today to gain real-time social intelligence on consumers.
ListenLogic Co-Founder Presents Big Social Data’s Impact on Health
ListenLogic
February 5, 2013 – ListenLogic Co-Founder and Chief Strategy Officer, Mark Langsfeld, recently presented ListenLogic’s advanced social business intelligence solutions at The Pharma Market Research Conference.
ListenLogic CEO Presents to Wharton Executive Program
ListenLogic
January 31, 2013 – With the National Constitution Center as a backdrop, ListenLogic Founder and CEO Vince Schiavone presented and discussed the advancements and applications of strategic social business intelligence to participants in Wharton’s LinKS Executive Program.
ListenLogic a Company to Watch Within Social Technology Space
AdExchanger
January 17, 2013 – Reviewing how social M&A will venture into the enterprise side of things, AdExchanger names ListenLogic as a company to “keep your eye on” as a leader in advanced social business intelligence within the social technology segment this coming year.
ListenLogic Founder Kicks Off AlwaysOn Venture Summit
ListenLogic
December 11, 2012 – ListenLogic Co-Founder and CEO Vince Schiavone kicked off the AlwaysOn Venture Summit at Half Moon Bay by unveiling the sophisticated hypercomputing technology born out of Stanford University research that drives ListenLogic’s advanced solutions which deliver leading corporations with advanced real-time insight previously unavailable.
Tech Success Story Joins ListenLogic
Philadelphia Business Journal
November 28, 2013 – Mark Harrington, a veteran of three of the area’s biggest tech success stories since the advent of the Web – Infonautics, Half.com and Ecount – has joined ListenLogic as its chief marketing officer.
Half.com, Ecount Veteran Joins ListenLogic Team
San Francisco Gate
November 27, 2012 – Mark Harrington joins ListenLogic executive team as CMO to drive marketing and strategy. ListenLogic, the leading provider of strategic business intelligence and big data analytics derived from social media chaos, announced the appointment of Mark Harrington to their executive team as Chief Marketing Officer. Previously, Harrington served on the management teams for both Ecount and Half.com, where he played instrumental roles in each organization’s landmark acquisition by Citi and eBay, respectively.
Big Social Data Analysis Predicts Epic Success for iPhone 5
Silicon Angle
August 3, 2012 – What wouldn’t you do for the iPhone 5? According to a recent ListenLogic study, customers are willing to sacrifice a lot, including clothes, cars and vacations, to make sure they can afford the new smartphone. ListenLogic used its own big-data stream platform (that claims to offer “performance well beyond Hadoop”) to analyze six million social media conversations concerning consumer intent to purchase the forthcoming iPhone 5.
Apple’s Next Financial Quarter Will Be ‘Epic’; 6 Million Consumer Social Conversations Reveal Strong, Rising iPhone 5 Demand
Digital Journal
August 2, 2012 – A new study by ListenLogic shows very strong consumer demand for the iPhone 5. The online conversations regarding the iPhone 5 have reached a rate of over 200,000 per day. Whether new-to-iPhone or an existing user, consumers discuss purchase intentions, share suggestions for upgrading, and provide their thoughts on the rumored new features. Analyzing last year’s pre-release conversations regarding the iPhone 4S against this year’s conversation regarding the iPhone 5, the online discussions reveal that intent to purchase increased by nearly 50% and within these conversations, brand is referenced with more frequency and importance than an single new feature or attribute.
Social Media Speaks Out
Cutter.com
Advances in the components of computing have enabled massive social media sites and application tools like Facebook and Google. It is the scale of these platforms that makes social networking interesting and economically viable, politically potent, and of great interest to businesses. As Cutter Fellow Steve Andriole and Cutter Senior Consultant Vincent Schiavone point out in their leadoff piece on social media, this new form of computing is powerful because of its massive reach and its massive volume of data and interactions. With social media now so globally pervasive, the authors pose a simple question: why wouldn’t a company invest in social media, especially in the analytics of social media? They deftly delve into the critical elements of a social media strategy, how companies ought to take advantage of this technology, and how the future of social media may unfold. Here in 2012, any company that thinks social media is a passing fancy or isn’t relevant to them simply hasn’t been paying attention.
Want to improve your social media reputation? Better learn to understand it first
Chain Store Age
In a new study, A.T. Kearney and ListenLogic have looked at the impact of social media on retail customer service. Our results suggest that most businesses have a long way to go before they can even understand their current social media presence — let alone understand how to use that information.
100 Occupy Wall Street Protesters Arrested
ABC News
New York City activists, angry at having been evicted from their encampment, began a “Day of Action” Thursday in an attempt to disrupt the New York Stock Exchange and transit in the city. Police arrested about 100 Occupy Wall Street protesters by mid-day for actions like obstructing traffic and resisting arrests, officials say.
‘Occupy’ Movement Threat Level Elevated to ‘High’ for November 5th Weekend
Wall Street Journal MarketWatch
PHILADELPHIA, Nov. 4, 2011 /PRNewswire via COMTEX/ — The ListenLogic Social Listening Intelligence Center (SLIC) today elevated the ‘Occupy’ threat advisory level for large U.S. corporations to “High” for the upcoming November 5th weekend. Ongoing ListenLogic analysis of several million online posts has identified a significant increase in support for key Occupy events during the November 5th weekend, as well as increases in:
ListenLogic Visualizes Movement Through Social Media Data Mining
Technical.ly Philly
With the #OccupyPhilly protests on-going and continuing to spread elsewhere in the world, there is data to be crunched. ListenLogic, the Fort Washington social business intelligence firm, has done just that, including the infographic above and more on the chatter surrounding this social media-driven movement.
Occupy Wall Street: Darker Side Emerges
ABC News
What’s not to like about Occupy Wall Street? Plenty, say the movement’s critics. They accuse Occupiers of everything from poor hygiene to making threats of physical violence against corporate executives. They warn that the movement may be trying to foment a bank run and cyber-hack the New York Stock Exchange or some other bulwark of the establishment.
HuffingtonPost Tech – I Spy Occupy
Huffington Post
The threat level in the United States has been raised to yellow, but this time it’s not the Department of Homeland Security raising the alarm. It’s a private initiative that is monitoring the Occupy Wall Street demonstrations on behalf of corporations — called The Occupy Movement Corporate Threat Advisory.
A fusion of public relations vigilance, the latest search technology, and a dose of old-fashioned paranoia, the advisory is the creation of a private social media monitoring company called ListenLogic, that counts Fortune 500 companies and banks among its clients. According to its Occupy Threat Center, the company’s “Social Listening Intelligence Center (SLIC) is actively following Occupy in open social media and has issued a threat advisory to large U.S. corporations. The Threat Center is a comprehensive resource for up-to-date information on the movement.”
ListenLogic Debuts Reputation Management System
TMCnet
ListenLogic, a provider of Social Business Intelligence that helps brands manage reputation, engage with customers and drive innovation, announced the launch of Reputation Management System (RMS), a real-time intelligence technology and Integrated Social Intelligence Platform that is designed to offer help in identifying corporate reputation issues, drive social outreach, and manage communications.
ListenLogic Delivers Deep Insight to Corporate America
Philadelphia Inquirer
Fort Washington-based ListenLogic, backed by Ben Franklin Technology Partnerships, Paul Melchiorre, Steve Andriole, and other local investors, is a Philadelphia entry among the firms that collect and sorts Facebook, Twitter, blog and comment posts about US consumer companies
ListenLogic Takes Triage Approach to Social Media Comments
CRM Buyer
ListenLogic Social CRM “is an intelligent way to automatically categorize and prioritize the massive firehouse that is social media,” said company founder and CEO Mark Langsfeld. “We are not taking a sample but the whole thing — and then triaging it based on what the company wants.” ListenLogic has about 50 rules to help companies tailor the comments.
‘Occupy’ Movement Extends Beyond Wall Street
ListenLogic
The ListenLogic Social Listening Intelligence Center (SLIC) today issued a threat advisory to large US corporations after identifying the heightened potential for violence and/or malicious cyber attacks.
Post While You Shop or Eat
CRM Magazine
Whether it’s shopping at an electronics retailer or eating at a fast food restaurant, more consumers are posting their opinions via mobile devices while they shop.
ListenLogic Offers Social CRM for Large Enterprises
InformationWeek
For large enterprises tapping into the overwhelming flood of social chatter, ListenLogic claims its new Social CRM offering will deliver a filtered stream of the best sales leads and most important cases for customer service.
Users Post Social Media Comments When Shopping
MediaPost
One-quarter of customers share their experience in online conversations from smartphones while in the physical store, according to a recent study from ListenLogic. It analyzed thousands of mentions of retailers and restaurants for 10 national brands.
Tip of the Social Data Iceberg
CMO.com
Now that’s the spirit: During a six-week period this past holiday season, a single emailed Christmas gift guide promotion from Kirkland’s Inc. doubled recipients’ dollars per transaction over average performance in its 300 stores across 29 states. That added $8.7 million in incremental sales and $4.6 in incremental margin, while capturing 330,000 new email addresses–gold for the retailer, which stopped conventional direct mail. So what made the campaign such a winner for the Nashville-based home décor retail chain?
Packaging & Social Market Research
Food & Beverage Packaging
There’s no doubt that social media plays an important role as a tool for brand owners. It can also serve as two-way influencer: look at what happened to SunChips after the crinkly bags were panned widely and harshly at blogs and elsewhere in cyberspace as too loud. The negative online “chatter” contributed to Frito-Lay’s all but removing the environmentally friendly bags, made of 100% polylactic acid (PLA) from the market.
The ‘Why’ Behind the Buy
Quirk’s Market Research Media
Black Friday and Cyber Monday are over, officially kicking off the holiday shopping season. As many consumers scoured lots for parking spaces, waited in inconceivably long lines and clamored for the last X at the lowest price ever offered, onlookers – and perhaps even some shoppers – may have wondered: Why do we Americans put ourselves through the chaos year after year?
