Social CRM for Customer Service & Marketing Outreach

ListenLogic Social CRM solutions help organizations leverage the power of social interactions to get even closer to their customers, creating positive outcomes for customers while improving your brand’s image among potential customers.  Our Social CRM and Structured Data Feeds solutions automatically deliver pre-classified, actionable customer service cases and marketing outreach opportunities from social media so your organization can efficiently engage in these conversations.

With so much noise in the social media firehose, large enterprises require the proper tools and processes to find all the actionable conversations, engage with these customers and track progress.  ListenLogic provides the world’s most advanced and comprehensive suite of Social CRM products and services, giving you everything you need to connect with customers wherever they participate online without having to manually sift through the firehose.

Comprehensive Social Media Data

All the conversations, not just Twitter and Facebook. Our proprietary “big data” harvesting technology listens broadly and collects from a wide spectrum of social media sources (over 250 million blogs, microblogs, social networks, forums, multimedia and mainstream news sites) to find all the consumer conversations relevant to your business.  Our systems then continuously filter, parse, categorize and analyze this social media firehose using advanced proprietary semantic and statistical technology, adaptive man-machine models and processes to find only the posts that represent appropriate engagement opportunities for your business.  ListenLogic Pulsar technology collects hundreds of millions of verbatims a day, and then classifies, indexes and stores these posts in real-time – with average latency times of 40 milliseconds.

Intelligent Classification and CRM Delivery

No sifting through the social media firehose.  ListenLogic systems automatically classify and prioritize relevant actionable customer service and marketing outreach opportunities using lexical, semantic and statistical filters and real-time mission classification models and algorithms to properly identify and route each case to appropriate corporate, marketing and customer service teams.  For example, an “irate customer” is sent with higher priority to a customer service representative than a generic product complaint.  ListenLogic delivers these opportunities through an easy-to-use Social CRM dashboard, or via SoRASD™ Structured Data Streams to your CRM solution, categorically queued based on your business needs and workflow.

Scalable and Measurable Social CRM

High performance and efficient Social CRM. ListenLogic Social CRM is fully scalable based on social media volumes and your unique business processes. Our real-time classification technology can be customized to identify a wide range of missions, from potential sales opportunities, influential brand ambassadors, product inquiries to disgruntled customers. Our platform can also be fully integrated into your current CRM system and customer care operation.

Our Social CRM solution includes robust, customizable performance reporting with baseline KPIs.

ListenLogic Enterprise Social CRM includes:

  • Comprehensive real-time social media data
  • SoRASD™ – highly classified Social Relevant Actionable Social Data
  • Social CRM dashboard and reporting
  • Custom integration with third-party CRM is available
  • Strategy, training and support

To learn more about ListenLogic Social CRM solutions, please download the product brief, or contact us.